What you own. What it's worth.
How it got there.
Drop in the sets you own. Brickfolio prices them every morning, breaks down what theme you've gone deepest on, flags the holdings that need a second look, and writes you a paragraph about it once a month. Your collection, with a memory.
Free is genuinely useful — start one and see. Collector unlocks the depth a real collector leans on. Reseller scales to a working inventory.
Why we built it
Spreadsheets store. They don't price.
Most LEGO collectors track what they own in a spreadsheet — set number, what they paid, maybe a guess at current value typed in last December. The data is dead the moment it's entered. If you want to actually know what your collection is worth this month, you have to re-key every cell.
Brickfolio is the live version. You enter holdings once. We re-price them every morning against real market data — sold comps, part-out floors, current retail.
Sealed vs. used handled correctly. Theme breakdowns, P&L, concentration — surfaced as charts, not pivot tables. Insurance cert one click away when you need a frozen record. Monthly stories so you actually read what your collection is doing.
What's in Brickfolio
Six pieces, one collection
The work of running a LEGO collection broken into the parts you actually use — multi-portfolio organization, real cost-basis tracking, live valuation, cohort breakdowns, depth on every set, and a monthly narrative.
Multiple Brickfolios, organized your way
One collection for sealed-and-keep. Another for resale inventory. Another for the kid's stash. Switch between them without the data bleeding into each other. Drag a holding from one to another when you change your mind.
- Free: 1 Brickfolio · Collector: 3 · Reseller: 10
- Per-Brickfolio totals, P&L, theme breakdown
- Drag-and-drop holdings between Brickfolios
- Privacy controls: keep portfolios private or share by link
Real cost basis and P&L per holding
Every set you add carries cost basis (what you paid), current market value (what we calculate from the price guide), unrealized gain, and time-in-position. Sealed and used are priced separately — same set, different number, because the comps say so.
- Cost basis, current value, unrealized P&L
- Sealed vs. used pricing handled correctly
- Time-in-position auto-calculated from purchase date
- Realized gain on sold holdings (with fee adjustment)
Live valuation against real sold data
Current value isn't a guess. It's pulled from our monthly price guide — refreshed nightly from real sold prices, BrickLink part-out floors, and current retail. Your dashboard re-prices itself every morning without you touching it.
- Monthly price guide refreshed nightly
- eBay sold comps split by condition (sealed/used)
- BrickLink part-out floor as the downside anchor
- Current retail for sets still in production
Theme, year, license breakdowns
Pivot the collection by theme (Star Wars vs. Modular vs. Architecture), by year, by license, by retailer. The shape of what you actually own becomes visible the same way it does on a brokerage. Sometimes you knew. Sometimes you didn't.
- Theme / year / license / retailer pivots
- Concentration heat map across the collection
- Best and worst performers per cohort
- Drill from cohort to individual holdings
Full price-history depth on every set
Click any holding and pull up the market memory — multi-retailer pricing curves, eBay sold timeline, BrickLink part-out trend, Amazon Buy Box history. Free shows the recent window; Collector unlocks a year; Reseller is the whole archive.
- Free: limited window · Collector: a year · Reseller: full
- Cross-retailer price curves on one chart
- eBay sold listings overlaid on retail
- BrickLink part-out trendline
AI stories that read your collection honestly
Once a month, your Brickfolio generates a short narrative — what's been moving, where the unrealized gains landed, which holdings flagged retirement signals, the standout pieces in your collection. Not a chart you scroll past. A paragraph you actually read.
- Monthly auto-generated narrative per Brickfolio
- Surfaces movers, retirement flags, rare holdings
- Honest about losers, not just winners
- Pulls from current market data, not last quarter's
vs. the alternatives
What other tools track — and what they leave you to figure out
Each of these is fine for a piece of the job. None of them puts live valuation, cost basis, condition handling, and full price-history depth in the same view.
Spreadsheet
What it covers
What you paid
What you still need
Doesn't price anything. Drift, errors, no live valuation. You re-key everything every month or it's stale.
BrickEconomy
What it covers
Per-set retail prices and aftermarket averages
What you still need
Limited price history depth, no per-condition (sealed vs. used) breakdowns, no part-out floor, no AI narrative, no multi-Brickfolio organization.
Brickset (set tracker)
What it covers
Owned sets, completion stats, basic value estimates
What you still need
Built for catalog tracking, not portfolio management. No real-time multi-retailer pricing, no eBay sold-comp depth, no part-out, no insurance certs.
BrickPicker Brickfolio
What it covers
All of the above, plus the back-office plumbing
Where it stands
Honestly: nothing relevant. Sealed vs. used handled correctly, full market memory, eBay + BrickLink + retailer pricing, AI stories, insurance cert export.
Right-sized to the workflow
How Brickfolio scales with what you're tracking
Free is the right starting point for almost everyone — most personal collections fit comfortably. Collector unlocks the depth real collectors lean on. Reseller scales to inventory.
Free
$0
Forever free
1 Brickfolio · 25 holdings
Genuinely useful on its own. Track a starter collection, see live valuation against the active price guide, view recent price history. The right starting point for most people.
Start freeCollector
$9.99
/month
Three Brickfolios, real depth
The natural fit for serious collectors. Multiple Brickfolios with the room a real collection needs, full price history, AI-generated monthly stories, and the insurance certificates a year for when the collection grows past your homeowner's policy default.
Compare plansReseller
$39.99
/month
Real-inventory scale
Bigger Brickfolios, full archive, more insurance certificates plus bulk multi-set PDFs. Built for resellers and investors managing a meaningful book.
See Reseller detailsBrickfolio is the spine
The rest of the platform builds on it
These features feed off your Brickfolio (or feed it).
Insurance Certificates
Frozen, dated PDF valuations generated from any Brickfolio.
AI Stories & Insights
Monthly narratives, retirement signals, theme analytics.
Market Data
Every retailer that matters. Every aftermarket signal.
My Business (Reseller)
The reseller back office wired into Brickfolio inventory.
For Collectors
Wishlist intelligence, retirement timing, the full collector workflow.
For Investors
Cohort analysis, liquidity proxies, ROI tracking on a real book.
How is current value calculated?
What's the difference between Brickfolio and an insurance certificate?
Can I import an existing collection list from Brickset, BrickEconomy, or a CSV?
Do you handle sealed vs. used differently?
What about minifigures, parts, and incomplete sets?
Can I share my Brickfolio?
Start one. It's free.
First Brickfolio is free, forever. Add the sets you own, see them priced against the active price guide, and decide if the upgrade is worth it after you've actually used it.