jfc, they're out of control
the seller forum thread if anyone cares to follow. this really doesn't seem legal, not that it's stopped them in the past but this feels like it should have been written for manufacturers only and even then I don't know how that would work https://sellercentral.amazon.com/seller-forums/discussions/t/68864b6f-0ab8-41ef-be18-069c33df6336