I think some people are forgetting or don't realize that there is a new (2012) TMNT show on Nickelodeon that will help drive awareness and demand with children that aren't even aware of the previous shows or movies. That may make it a winner for TLG but not necessarily for investors. According to wikipedia, the show was picked up for a second second season last October and a third season was ordered on February 26, 2013. So even without the Michael Bay movie, there is something out there to drive demand.