The issue is that it looks too good, and the quality is catching up. At first these sets had terrible clutch power, and now they're hulklike. They'll all eventually figure it out in the end. Lego has decades of time ahead of them, and they've mostly caught up already.
Lego will be fine, but as I pointed out before this is going to hurt resellers. You saved $542 versus the price on Amazon today. The younger generations mostly have no care about IP holders, and will happily buy cheap identical products.
It's not great for part dealers either. Sites like Webrick can import rebrickable csv files now and will ship you all of your offbrand MOC parts in one shipment. No more sorting through sellers only to find out that they have a lot limit, or wild fees. If you don't mind bootleg bricks, of course.
lol I do like looking back to the start of this thread and saying that this needs to be watched closely, and seeing responses like.
Though trolling the bootleg reddit page was a magical time that I enjoyed thoroughly, this was always going to be an issue, it just got worse when necessities started being gouged to continue record profit streaks. Money for desires went down, so alternatives will suffice for many. And for the younger folks, many were never given the opportunity to care about brand at all. The jacked up prices for necessities is now normalized.