Agreed. Or they should have just given us Gringotts Bank with a dragon on top (from HP7), around the 300$ mark. That would have been an almost guaranteed hit. Everyone who owns Diagon Alley would want it, and if the building was modular (either on 32x32 studs or on 32x48 studs like Assembly Square), they could also target that AFOL audience who collect modular buildings.