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LEGO has done an excellent job of marketing and producing quality sets over the past 2-3 years, better than I ever would have though 10 years ago. I truly believe (and know) some LEGO reps used to read our forums and took a lot of our feedback to heart and really started developing sets for adults and did a great job. There are just too many great choices right now it's hard to buy them all. Price increase or not, these current LEGO sets are must haves and people are going to buy them now and on the secondary market for years to come. It's still a great investment.

Very selfish move if you ask me. Crowing about year after year of increasing profits, have only just had one price jump start of the year. Lego market themselves as a family and customer friendly focused, family run, environmental friendly and wholesome business but this action shows how they are indeed deep down yet another highly uncaring, capitalist venture not just looking for profit but to rinse out every last penny. Shouldn't be surprising as they are a business, but when it's lego just makes it a bit more depressing. Also poor timing with their horrible new instruction booklets (so even with price increases their cutting costs elsewhere by cutting on the ink costs). If they want to charge those prices they can damn well get rid of stickers from the big sets, the stupid colour choices like the continued eyesore blue pins in the fancy Technic sets (I remember when the used to use black ones!). Oh and the colour discrepancies in parts (looking at you dark red). And the crap easy to scratch new window plastics. If they want to be so premium priced they can provide a more premium product. Anyway I think rant over lol

IMO its absolutely inexcusable to raise prices 25% in a looming recession given the insane profits they had last year. If they were losing money i could understand but when your making hand over fist profits you gotta absorb most if not all....

Sold almost everything I had out of necessity last year, to renovate the house we bought. Now I'm waiting for a moment to get back in and I don't feel like that time has come yet.

This makes my retired sets look cheap. Bring on the bread!

Six months after its 'retirement', looks like it has finally gone from Amazon UK. Please don't work too hard!

I'd be happy to grab any Animals that I find. Ironically I was at Walgreens yesterday and they had 2 packs on the peg. Both were Animal.

Everybody wins here folks! The time to worry is when they start lowering their prices by 30%.

I have been out on vacation and have not kept up with the news. Are we now basing inflation calculations on colonial era economy??? 🤔

I haven't seen it from Lego US directly but we haven't had any real inflation in 40 decades. However, they increased prices in Germany on Jan 1 on existing sets, so they clearly can do it. As for increasing prices of existing inventory: happens every day these days. Retailers can't increase prices on existing orders (eg. backordered sets) but you can do whatever you want for new orders.

More sets officially retired today at Lego online US. Check your lists, I had these 2:

Yet another sign of US booming economy (tm MSNBC)

So I guess you're going to stop buying Lego then?

I think they are looking at the future forecasts. They see raw product prices and shipping costs increasing and disposable money to spend on toys dropping in the next few years. I think they are just building a buffer now while things are still good to help weather the storm. Their profits are going to drop as people have less cash to burn and I can see them reducing the amount of different product lines that they currently spend their production money and time on.

meanwhile in Denmark...

Odd to see new sets like Ferrari & Optimus on the list. Why not just get the price right at launch? I was going to wait on the Ferrari but will probably buy one now. Few others to stock up on too. Happy to see no modulars on the list.

I would avoid like the plague, the movie was the flop of the marvel universes IRT revenue and RT score. I keen see this one hanging around as long as my LEGO Batman - Cat Woman Cycle Chase… Sent from my iPhone using Tapatalk

i successfully got a soul crushing negative feedback (first in over a year bye bye 100%) removed after some cranky pants half demented grandma left me 1 star with a review "how should i know whether this thing is any good its for my grandson".

Talk to the oil companies.