Very selfish move if you ask me. Crowing about year after year of increasing profits, have only just had one price jump start of the year. Lego market themselves as a family and customer friendly focused, family run, environmental friendly and wholesome business but this action shows how they are indeed deep down yet another highly uncaring, capitalist venture not just looking for profit but to rinse out every last penny. Shouldn't be surprising as they are a business, but when it's lego just makes it a bit more depressing.
Also poor timing with their horrible new instruction booklets (so even with price increases their cutting costs elsewhere by cutting on the ink costs).
If they want to charge those prices they can damn well get rid of stickers from the big sets, the stupid colour choices like the continued eyesore blue pins in the fancy Technic sets (I remember when the used to use black ones!). Oh and the colour discrepancies in parts (looking at you dark red). And the crap easy to scratch new window plastics. If they want to be so premium priced they can provide a more premium product.
Anyway I think rant over lol