It worked for Whole Foods.
Reminds me of another joke (that I'll probably bastardize but here goes anyway.)
A man comes across a lamp lying to the side of the road. He picks it up, takes off the top, and naturally a genie pops out telling the man he has three wishes. The man first asks for a ton of money.
POOF!
A huge pile of cash suddenly appeared in front of them. For his second wish, he wanted a truck big enough to haul the money back home.
POOF!
A big flashy truck was right there with all the money already sitting in the flatbed conveniently enough. The genie then inquired upon the man's third and final wish to which he replied that he would like to think about it. The genie told the man "Whatever thou last wish be, just say aloud and it shall be done." The genie then vanished.
As the man started to make the trip home in his new truck, a familiar friendly jingle began to play on the radio inciting the man to sing along. "Oh, I'd wish to be an Oscar Mayer Wiener!"
POOF!