You can swim in the Disney cool-aid all you want, but please do not cite this embarrassing article.
Just for the benefit of others. That $4.8 billion number was GROSSED, meaning they have not counted for cost of making the movies, cost of advertisement, and the cut to the movie theaters.
Lets be honest here. Even the first year eBay sellers know that just because they sold a LEGO set for $200, does not mean they made $200.