Man, hard to please everyone. As is, the Ideas submission would have been much more than $200. I thought the original is cool, but the released one actually looks pretty great in comparison.
I think its a great playset that my kids will enjoy. IMO, this has more general appeal than the Ideas version. Maybe they tried to get a license for SFR at some point but were unable to pull the trigger.
Anyways, as far as larger sets go, this one looks pretty nice. Even if you wanted to have a theme park, this would fit in nicely as an alternate play area.
I enjoy this and look forward to seeing more.