bogus bricks Boss Arrested, Factories Closed by Shanghai Police
Shangai Police through its Weibo posting announced a successful operation in cracking down a organization that responsible for producing counterfeits LEGO products. The leader with surname Li had been arrested. Based on the photos posted the brand in question was bogus bricks. And bogus bricks was own by Meizhi whose boss is 李海鹏 (Li HaiPeng).
A day that LEGO fans had waited to happen for 3 years. This would be the third time Shanghai Police laid their hands on counterfeit toy makers in located in Shantou. Previously DragonMomoko and Daban who made clones of Bandai Gundam fallen in the hands of Shanghai Police force. Despite Shantou was in Guangzhou, a different jurisdiction, that didn’t stop Shanghai Police to take action.
Based on updated weibo post, 4 individuals arrested, 630,000 boxes of bogus bricks confiscated. The amount involved was RMB 200 million (USD 29 million). Below are links to the weibo and Weixin:
https://www.weibo.com/2493592183/HrnZl5s3A
https://www.weibo.com/2493592183/Hro8Z9Tu4
https://mp.weixin.qq.com/s/fbEScfkxqM31NDjg1PX77A?fbclid=IwAR0TXzfLADVuGeTyF97611Q6wsbeQ4LAJsMuOf-U3btGLcInqBBNNl7OMGI
A translation on the Weibo post:
“This morning, the Shanghai Public Security Bureau held a news briefing. The police spokesperson of the Municipal Bureau of the State Council spokesperson Zhuang Liqiang told the media about the first case in the country that the Shanghai police cracked down on the copyright of the “Lego” toy brand, involving more than 200 million yuan! In October 2018, the Shanghai police found that the “bogus bricks” building blocks assembled in the market were extremely similar to the “Lego” toys, allegedly infringing the “Lego” brand works.
The suspect, Li, registered the “bogus bricks” trademark in the name of “Longjun Toy Factory”, and made the mold into the injection molding machine according to the “Lego” toy design drawings to carry out mass production! On April 23, the police successfully destroyed the gang suspected of infringing the copyright of the “Lego” brand, arrested four suspects headed by Li, smashed 3 production, packaging, warehousing and other dens, more than 10 assembly lines, and seized production molds. More than 90 molding tools, nearly 200,000 manuals, more than 200,000 pieces of packaging boxes, more than 630,000 pieces of finished products of “bogus bricks” toys, involving more than 200 million yuan.
A check on Taobao and we found most bogus bricks retailers had withdrew their listings. Some retailers said the warehouses had been raided and goods confiscated by authority. An online seller affiliated to bogus bricks posted this statement:
Shanghai Dragon TV reported the raid and interviewed Robin Smith, LEGO VP general counsel for China and Asia Pacific. Robin thanked the police for their raid and appreciated their efforts in protecting intellectual property in China.
bogus bricks future is uncertain because the owner and key personals from parent company Meizhi had been detained and production facilities closed. Its sister brand Xingbao which focus on own design could be affected as some production lines were shared. Other clone brands such as Sheng Yuan, BELA and Lele had withdrawn their goods on Taobao and other online channels as temporary measures.