So... I cough up full price to buy the UCS Falcon (which, until now, has always been excluded from any double VIP points promotions) before the end of last year in order to benefit from "a full year of exclusive Black VIP Card Holder promotions", only to discover that had I postponed my purchase 'til now I wouldn't have missed out on any exclusive promotions at all and would have been able to get an extra £65-worth of points to boot. But wait, there is a rumour of an exclusive promotion. But then again it's only a "chance to win", not a definite "you will receive". Frankly, I think I would have rather had the extra £65-worth of points. Not that they would do me much good though - given that even the "Exclusives" are now almost all available periodically on discount at Smyths and the like, where's my incentive to buy anything direct from LEGO themselves?
I have a post-graduate Diploma in Marketing and can't decide whether LEGO's marketing department are either the most inept bunch of incompetent morons this side of the Po Valley or the most talented and creative marketing professionals the world has ever seen. Feeling royally shafted right now. Maybe I should call their Human Resources department and see if they've any jobs going...
Love to all, even LEGO.