This company just doesn't seem to get it.
Anytime I go into a Toys R Us and I see things there that aren't in other store locations, you can bet 99% of the time, I can pull up target.com, walmart.com or toys r us.com on my phone, and find it cheaper online. I then have to go to the dang register and price match it.
The Toy's R Us tax is a big time hindrance, and they never seemed to get this. This is why most mom and shop stops will go under as well if they either 1. don't sell online too to supplement their business income 2. don't try to compete with the free market (which is now a big influence online).
Because of their stupidity by forcing the "toys r' us" tax, even a 7 year old like my son knows that he can spend his money on amazon, even if he has to wait, and he will still have more money to spend, then if he bought the same item at TRU.
It's sad to watch them go, but on the same token they were their own undoing.