I completely agree with Emazers on this one. I thought this was a near guaranteed winner the moment I saw it. I am not even that big of a car enthusiast but this evokes that emotion that not a whole lot of sets can.
This set will be a potential game changer for Lego. Lego has had whole untapped market of middle aged males with disposable income, and that was the car enthusiast, and FINALLY they have come up with a set that will make someone who likes cars and is a minor Lego fan think about making the jump to be a true AFOL. While they have made a small attempt to tap into the Car Enthusiast market, Speed Champions and the Lego Creator Ferrari and Mini Cooper, those sets do not exactly evoke that "high end" collectible feel. This model does.
The reasons I believe this model to be a winner are as such:
1. It is an iconic car. If you were a teenage male back in the 1990's, you likely had at least one poster of a car on your wall. There was a high probability chance it was the Porsche 911.
2. It passes the CEO test. I would definitely put this in a glass display case in the middle of a room, put a spotlight on it, and admire it for it's beauty. It has a high end feel, and is just impressive to look at.
3. Will tap into the coveted middle aged male with disposable income market. This is targeted directly at a 35-45 year old male with disposable income. Anyone coming out of their dark ages, after this has retired, and has affinity for cars will want this for display.
4. Potential for a series. If this retires, and is replaced by a Technic Ferrari, Lamborghini, or other high end sports car, this will go through the roof. An AFOL will have a chance to have a whole lineup of beautiful Technic cars to display.
5. Potential for a growing market. While Lego Star Wars market continues to grow, it is likely growing rather slowly compared to the market for Friends, or other markets Lego is now just starting to tap into. The car enthusiast market, is a market Lego, has mostly ignored except for some smaller and mid size sets (Mini Cooper, Ferrari) here and there so far. This set can get a car enthusiast and turn them into a true AFOL, especially if they come out with a new version every two years. The only other potential market I feel Lego has ignored so far is the Disney AFOL market. While they have many Disney Lego's, a large UCS scale Disney Park line or something of the like would go bananas. Thankfully and hopefully the upcoming Disney Castle D2C will change this whole in their strategy, and will only continue to grow that market.
6. International Appeal. It definitely does not hurt that this set will be popular across the globe. Few things can completely transcend countries and regional barriers. Cars (both the Disney movie and the real thing) and Disney, and Star Wars to some degree, transcend international boundaries. This only increases demand for a product.
In short, this set has the massive potential, and if you are new to the game, I would strongly consider it. It will likely be less hoarded than the average 300 dollar set due to the fact that it is Technic, and the fact that it is 300 dollars. This is a no brainer for me, and should be for you as well. I think I would pay 600-700 dollars if I was an AFOL coming out of my dark ages to have one of these on display.
This is coming from an AFOL who just recently spent 900 on an SSD, and 700 on an UCS Imperial Shuttle after coming out of his not first, but second dark age. Blugh! They look so nice though!