Hence why I said "AFOLs".. I didn't use the term KFOLs. Newly emerged AFOL's will see these sets and buy them mostly for themselves. So, i'm not really as confused as you think. I realize who the target market is. Most kids are going to be into the new episode 7 sets and that will be their generation of toys, not these retired OT sets, although there maybe a few here and there they will want. I'm sure anything with Jabba, or ewoks could be wanted by little critters. But for the most part, AFOLs are going to be the ones that will be buying the retired OT sets. Personally, my little boy prefers the prequel film sets over the OT sets, to my distain. Anything with battle droids he's into, and they get more play than any of the OT sets. The OT sets tend to be more for my nostalgic tastes. We built the snowspeeder a few months back, and i whoosh it around the room more than he does.