LEGO is successful because it is a dynamic product. The best toy ever created IMO. Now if you go back when LEGO wasn't so dynamic financially, you will find that many of their products were not so "dynamic." Stale might be a better word. There are many reasons why LEGO has found its groove recently, but building highly collectible and interesting sets that get retired is a major one. Many other members have stated it better than I... Widgets have a shelf life...Out with the old and in the new are two that I like. But how about this idea...
eBay is the reason why LEGO has exploded in growth over the past 8 or 9 years...Face it, 20 years ago, there was no eBay, thus no LEGO secondary market. With the advent of the internet and auction sites like eBay, people began to learn of the value of old LEGO sets and realized they could make money off of reselling old, used sets. This morphed into saving and selling MISBs. People related LEGO sets to other collectibles that were limited in production, such as stamps, coins...Barbie Dolls and eBay was the perfect conduit to sell these secondary LEGO sets to the public.
LEGO might like to act like it hates resellers, but I don't think that it really does. We all know that LEGO benefits greatly from our purchases and the interest and buzz we create about their products. What company wouldn't? They really just want to keep the reselling in check and manageable. Don't underestimate the power of social media to spread information about making money schemes and ideas. Jeff and I find links about our site in the wackiest places, so people are learning more and more about the value of the brick. Would LEGO still be profitable without eBay and the secondary market? Probably, but by a whole lot less that is certain.
Sorry for taking this SSD thread way off topic...