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There are hundreds of reasons for this, but the most prevalent I have experienced is the expectations built into the stock price. For an example, I recently purchased a thousand stock options for Home Depot before they reported earnings last month. They did great, and I should have made a bundle, but I knew that the price of the stock was already inflated from people thinking the same as I was thinking (that is why I only gambled with stock options instead of buying them outright). Anyway, since the expectation was already there, the stock price should have only gone up if they beat the market expectations. And they did! but not enough to offset other news in the housing market and overseas issues. So they tanked. The stock went down, and I did not make any money. The stock market is a strange monster, and it will always be. I do take reassurance that strong financials will always make a company profitable. I put large amounts of money into index funds, which have never lost money when looking at a 15 year span (and they always beat other mutual funds). I do not know what your company is, but perhaps it did have high expectations, maybe a large reserve of cash that was poorly used, had little expansion compared to the rest of the market, you did not lose market share, but the sector might have lost revenue regardless, is using dated technology, promised to deliver something they did not, or maybe that sector of the market was less attractive than other sectors at the time.

The binary at the bottom spells NINDROID.

If sealed, that is a NICE price. Just have to hold into it maybe 1 year longer. If lego doesn't make sets for the next movie, I see even better gains. :)

Both of mine arrived today from TRU in perfect shape surprisingly! Usually my shipments from TRU get banged up a bit.

Nothing wrong with people helping people.

YES! I FINALLY FOUND THE ONE IN THE FIRST IMAGE, BOTTOM ROW, SECOND TO THE RIGHT! It was the Naboo Starfighter Pilot from 2007 in this set. I knew it! WHOOHOO! http://www.youtube.com/watch?v=PH0DvEuKf_s It was was also used in the short lived Factory line's Custom Car Garage. I think now it's all solved. Awesome job everbody!

Or you can hook up with the Macks...the customer can get an oil change, have a donut, and buy some legos. "Have an A1 day!"

Any time I want to break a rule, I run a cost/benefit analysis, if only in my head. If I break the speed limit by 5 miles per hour, there's not much cost - even if "caught" I'm unlikely to even be pulled over - so I might decide the benefit is worth it. If I break the speed limit by 50 miles per hour, there's a very high cost if I'm caught, there's a very high risk cost to myself and other humans (in many cases), so I will not do it. If I break the rules of eBay, PayPal, and government and taxing agencies, the cost is potentially quite high in income loss, suspension of my account, hassle factor, criminal charges, jail time, fines, penalties, etc. Not worth it to me. If I break Lego's rules and purchase things from them for resale, the benefit is worth the potential cost if I'm caught -- I really don't need a VIP account for our personal purchases, so the only penalty if I'm caught and booted from VIP is that I can no longer get discounts and freebies if I buy for resale from them (unless I want to further try to skirt around their rules, which I might very well - again, cost/benefit is likely worth it to me.) Some might call it "fear", I call it "sense".

In my opinion, all 20,000 haven't been released yet. Since I believe this without question, it only makes sense to sell what I had, as I think I will be able to restock my supply sometime in November. In that sense, it doesn't make sense to hold on to them at this time because in the short term I will be able to replace what I sold while making a decent, quick gain.

Or a little Police Helicopter.