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Bloomberg - Brick by Brick: Inside Lego


TheOrcKing

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Lego, the company known by kids and parents alike for its colorful building bricks, is hugely successful. Over the last four years it has enjoyed double-digit growth...but, just ten years ago, the company was losing nearly a million dollars a day. Bloomberg traveled to the company

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"Our retailers do 60% of their business in the 9 weeks leading up to New Years."

From this, I will look at my Lego sales during this period in 2013 and multiple by 1.25 to establish a 25% growth sales goal for the holiday season 2014. Then I divide that number by .6 to establish a sales goal for all of 2014.

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