DoNotInsertIntoMouth Posted February 19, 2014 Share Posted February 19, 2014 Lego just put a vero claim in about my store name. Luckily eBay didnt just remove my listings but is giving me 5 days to change it. In reality it's somewhat understandable - and doesn't bother me although all I sell is lego. But it's still funny fake lego figures are everywhere but my name gets the attention. Lol Sent from my iPhone using Brickpicker Quote Link to comment Share on other sites More sharing options...
Migration Posted February 19, 2014 Share Posted February 19, 2014 Yep, I can see how your store name is such a threat to TLG, they must be bored. Mini Figure Heaven? Kreon Heaven? Quote Link to comment Share on other sites More sharing options...
DoNotInsertIntoMouth Posted February 19, 2014 Author Share Posted February 19, 2014 I am gonna name it "I am a reseller . Suck it legggo" Lol Sent from my iPhone using Brickpicker 5 Quote Link to comment Share on other sites More sharing options...
Migration Posted February 19, 2014 Share Posted February 19, 2014 Reece Sellers World of Compatible Bricks 1 Quote Link to comment Share on other sites More sharing options...
TheDarkness Posted February 19, 2014 Share Posted February 19, 2014 I thought that was pretty much standard practice that we knew about. Sent from my iPhone using Brickpicker 1 Quote Link to comment Share on other sites More sharing options...
redcell Posted February 19, 2014 Share Posted February 19, 2014 Using Lego in a store name is a huge problem for Lego because it endangers the continuing viability of their trademark by diluting the strength of the brand. Terms like laundromat, videotape, thermos and kerosene were originally legally-protected trademarks that lost their protection as a result of widespread use. If Lego didn't protect its trademark in this way, it would quickly lose the legal protection and every plastic building brick out there would be called a lego. Actions like this are why we don't walk into a TRU and see a wall full of Mega-Bloks lego sets and Kre-O lego sets. 1 Quote Link to comment Share on other sites More sharing options...
supergman Posted February 19, 2014 Share Posted February 19, 2014 I used to do a ton of custom lego designs and sold quite a bit on ebay. I made custom superhero minifigs, buildings, and so forth. Great business, but a lot of work. I used to put "lego" in the title and description and soon after I got a cease and desist from TLG attornies. I was able to use terms along the lines of "made w LEGO bricks" but had to capitlize LEGO and put a registered trademark after the "O". They stalked me for months it was a bit insane but they are extremely particular and will seek and destroy as needed. I changed things as needed and all ended on a positive note but it was quite the shocking situation. Quote Link to comment Share on other sites More sharing options...
Mos_Eisley Posted February 19, 2014 Share Posted February 19, 2014 This has always been the case. About 10 years ago everyone on BrickLink who had anything LEGO in their name had to change it Quote Link to comment Share on other sites More sharing options...
StarCityBrickCompany Posted February 19, 2014 Share Posted February 19, 2014 I thought that was pretty much standard practice that we knew about. Sent from my iPhone using Brickpicker Yes, this is nothing new. Quote Link to comment Share on other sites More sharing options...
Fcbarcelona101 Posted February 19, 2014 Share Posted February 19, 2014 It took a while for them to notice apparently lol Quote Link to comment Share on other sites More sharing options...
Jimking23 Posted February 19, 2014 Share Posted February 19, 2014 Lego just put a vero claim in about my store name. Luckily eBay didnt just remove my listings but is giving me 5 days to change it. In reality it's somewhat understandable - and doesn't bother me although all I sell is lego. But it's still funny fake lego figures are everywhere but my name gets the attention. Lol Sent from my iPhone using Brickpicker Tell your Mom, "you hit the big time". TLG is gunning for you. Quote Link to comment Share on other sites More sharing options...
Anakinisvader Posted February 19, 2014 Share Posted February 19, 2014 Just name your store "Not LEGO Figure Heaven" and list it under the LEGO category. They guys from China and Hong Kong have been getting away with it for months. 1 Quote Link to comment Share on other sites More sharing options...
Guest brickcrazyhouse Posted February 19, 2014 Share Posted February 19, 2014 Just name your store "Not LEGO Figure Heaven" and list it under the LEGO category. They guys from China and Hong Kong have been getting away with it for months. I liked your term of bootleg'o' Quote Link to comment Share on other sites More sharing options...
Dbroncoboy Posted February 19, 2014 Share Posted February 19, 2014 I registered a domain a while back with LEGO in it. They were on me like white on rice. Curious though, do they go after web stores which do not contain the word lego, but sell LEGO? In other words do they attack "non authorized reseller" web sites/stores? Quote Link to comment Share on other sites More sharing options...
DoNotInsertIntoMouth Posted February 19, 2014 Author Share Posted February 19, 2014 I registered a domain a while back with LEGO in it. They were on me like white on rice. Curious though, do they go after web stores which do not contain the word lego, but sell LEGO? In other words do they attack "non authorized reseller" web sites/stores? I was wondering that. Looking back it was dumb to not think that would happen, although I have seen plenty of other stores with it so I didn't think twice doing it. Whats funny is it took them 6 months. But I do wonder how they don't know I am not an authorized reseller. Of course, maybe Ebay gave them all my info. Quote Link to comment Share on other sites More sharing options...
Mos_Eisley Posted February 19, 2014 Share Posted February 19, 2014 It doesn't matter if you're an authorized reseller or not. Being an authorized reseller gives you the right to buy product directly from TLG, not use their trademarks as part of your store name. Quote Link to comment Share on other sites More sharing options...
Deez_Brickz Posted February 19, 2014 Share Posted February 19, 2014 For all that you ever wanted to know on this topic, just read the link below: http://aboutus.lego.com/en-us/legal-notice/fair-play Quote Link to comment Share on other sites More sharing options...
Dbroncoboy Posted February 19, 2014 Share Posted February 19, 2014 It doesn't matter if you're an authorized reseller or not. Being an authorized reseller gives you the right to buy product directly from TLG, not use their trademarks as part of your store name. I was more wondering if they come after you for selling their product online (say i own brickshop.com) and sell LEGO, but I am not an authorized re-seller.Do they have a problem with this? Many electronics companies have started going after people that do this. Quote Link to comment Share on other sites More sharing options...
jaisonline Posted February 19, 2014 Share Posted February 19, 2014 Lego just put a vero claim in about my store name. Luckily eBay didnt just remove my listings but is giving me 5 days to change it. In reality it's somewhat understandable - and doesn't bother me although all I sell is lego. But it's still funny fake lego figures are everywhere but my name gets the attention. Lol Sent from my iPhone using Brickpicker hmmm. same policy as bricklink. Maybe i'll go with "J A Is Online's OGEL store" Quote Link to comment Share on other sites More sharing options...
Lootefisk Posted February 21, 2014 Share Posted February 21, 2014 Happens all the time. I know about 12 years ago there was a website called toysrgus.com that got shut down by the juggernaut. Quote Link to comment Share on other sites More sharing options...
LegoManiacc Posted March 8, 2014 Share Posted March 8, 2014 Noticed this tonight: http://www.ebay.com/itm/LEGO-super-heroes-Minifigure-Polybag-MARTIAN-MANHUNTER-limited-edition-/141207910189?pt=Building_Toys_US&hash=item20e0a5b72d sold by "lego-com"...guess this guy is ok though because it's just the username and not the store name, is that the assumption? Quote Link to comment Share on other sites More sharing options...
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