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Lego Article on Forbes.com - Customer Loyalty


siddji

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Great read indeed. Great Customer Services goes a long way. When I buy Lego sets, I get them from one particular Toys R US store. It's about 30 km away from where I live. There's stores closer to where I live, but, because of the great customer services, I always give them my business.

 

They have been very helpful to me. They even bend the rules a couples of times for me. At the end of the day, if the customers are happy, they will return.  

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It's similar to my experience with Onkyo earlier in the year. My receivers hdmi board went out and it was out of warranty by a few months and I called asking what I could do. Without a pause the customer service rep gave me an authorized warranty repair. A couple of weeks later and about $400 saved later, I got my receiver back and working great. Because of this, I go out of my way to praise Onkyo and the service they have been able to provide. Most of the time great customer service = repeat and many new customers. It's too bad most companies don't realize this. I've also had great service from lego as well.

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