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Retiring Soon - open speculation


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People should just calm down. Doubt there is anything to worry about in terms of Lego being in trouble. They are simply doing what most successful companies do, which is to review their business, looking at margins and cutting things that don't don't hit a minimum margin threshold. Business school 101. Reducing the number of products they sell reduces costs across the entire Lego value chain, from r&d, marketing, sales, factory factory production cost etc. and focus on core products. Basically what Steve jobs did when he returned to Apple. What potentially is a concern for resellers is that by cutting 300 sets and replacing them with fewer sets is that they will have capacity to make more of the sets they keep.

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Their biggest mistake this year is re-releasing the Death Star; people lost faith that a Lego product will hold at minimum its basic (retail) value. Combine this with oversupply, reselling hoard and lack of exclusivity, which will leave a company with warehouses full of overpriced sets.

If Lego is really smart, they also retire an exclusive which is not labeled 'retiring soon'. Like the Parisian Restaurant or the Disney Castle ;-)

Edited by JM123
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33 minutes ago, Fenix_2k1 said:

I thought when their annual report came out, Elves was one of the top performing themes?

It's mostly the 2015 Elves sets that have the Retiring Soon tag, with a couple of 2016 ones. Doesn't seem out of line with the other themes. There's already 9 new Elves sets listed for 2017.

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What's all the fuss about? There really is not much suprise in that list - expect for the fact that Angry Birds is missing...

The only really annoying thing is that some good sets with potential that I expected to retire quietly after a short lifespan now got a huge label slapped on to them...but there is still hope - most people won't buy everything...hopefully.

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Genuine question.  Anyone want to throw out some speculation why winter toy shop has not had the tag slapped on it?  Winter Train and Santa both have it (but I'm pretty sure in the case of Winter Train that means current production schedule is "retiring soon".... until next year).
 

I get why they're doing it - not really many surprises here (a few mind).  Probably just trying to overthink it but would have thought WTS would have got one.

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