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Posted

Not sure why Lego is doing this..........??

I don't know. Maybe trying to make him 'hipper' for the really hip & happenin' kids out there?

Well heck, has anybody seen what Chuck E. Cheese did to their mascot? He's completely different now.

Posted

I don't know. Maybe trying to make him 'hipper' for the really hip & happenin' kids out there?

Well heck, has anybody seen what Chuck E. Cheese did to their mascot? He's completely different now.

Ahhh chuckie cheese. Now there's a mouse I haven't heard about for quite sometime. Now that you've mentioned it I'm afraid to see what he looks like. Has he aged? Or does he look younger than before? Haha

Posted

Ahhh chuckie cheese. Now there's a mouse I haven't heard about for quite sometime. Now that you've mentioned it I'm afraid to see what he looks like. Has he aged? Or does he look younger than before? Haha

The little rat did a Doctor Who and got younger.

Here's what he looked like originally from an older commercial.

And here's what he looks like now in a commercial from last year.

From those two, I found this news clip talking about the corporate aspect of the change.

Posted

I think they're trying to make him more versatile as a character. Different outfits for different scenes or places. Still, I thought most mascot characters just had one signature outfit. That's what makes them unique and recognizable.

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