Mark Twain Posted February 16, 2019 Posted February 16, 2019 I like the innovation and concept. I just don't think it is a good fit for Lego. Part of the brand's enduring appeal to parents is the concept of unplugging tech and letting imagination take over, letting the kid build what he likes without a TV or computer. Also, letting a kid build a kit outside of what the instructions ask for. This seems like a novelty, one that has a strong initial draw , then progressively diminishes after a day or so. Here are a few fundamental questions I have: Will the model function with the app if bricks are missing or directions aren't followed exactly? What sort of support will exist for the app after the theme retires? Imagine the SNAD claim or Amazon return comments 3 or 4 years from now after a parent drops x4 or x5 rrp on a concept that is no longer supported. How many young kids (or parents) actually have the space to keep their Lego kits fully assembled and displayed? 3 Quote
dx0520 Posted February 16, 2019 Posted February 16, 2019 (edited) 59 minutes ago, Mark Twain said: I like the innovation and concept. I just don't think it is a good fit for Lego. Part of the brand's enduring appeal to parents is the concept of unplugging tech and letting imagination take over, letting the kid build what he likes without a TV or computer. Also, letting a kid build a kit outside of what the instructions ask for. This seems like a novelty, one that has a strong initial draw , then progressively diminishes after a day or so. Here are a few fundamental questions I have: Will the model function with the app if bricks are missing or directions aren't followed exactly? What sort of support will exist for the app after the theme retires? Imagine the SNAD claim or Amazon return comments 3 or 4 years from now after a parent drops x4 or x5 rrp on a concept that is no longer supported. How many young kids (or parents) actually have the space to keep their Lego kits fully assembled and displayed? I agree. I got my son into trains and LEGO early, and wanting him to be hands on with their play time as opposed to spending his time on screens. Unfortunately, having said that, kids are growing up in an environment where no matter how hard we try they will inevitably be heavily exposed to screens. From another point of view, I think if LEGO makes augmented reality truly appealing, there's an argument to be made that it would encourage kids to build those LEGOs more if they want to enjoy the game. As an app developer, when it comes to augmented reality in its current stages, there's really only a few tricks to identifying the thing you're trying to augment. It's either going to be specific markers (I.E. a barcode, a sticker symbol...etc.), and specific shapes and/or colors. For these LEGO augmented reality sets, it's either going to be special pieces ("markers"), special stickers, or the shape and color of the set. From the video above, it appears LEGO is going by shape, so on the one hand, if you lose a sizable chunk from the set the app won't work. On the other hand, you could supplement the missing pieces with any other pieces of differing colors. Lastly, as for the apps, they're not multiplayer or server-oriented so there needs no continuous support. Perhaps in the beginning there may be some support for newly discovered bugs, tweaks, and improvements, but once the set and app reaches its lifespan...in theory, the app could exist in perpetuity on the app store. I believe technology is neither good nor bad, it's really how it's utilized. Here's hoping LEGO considers more on the enticement of hands on play aspect of their products as opposed to only pursuing profit and diminishing the hands on aspect. Edited February 16, 2019 by dx0520 4 Quote
Frank Brickowski Posted February 16, 2019 Posted February 16, 2019 Question to all native English speakers: Wouldn't it have been more fitting/intuitive to call the theme "Hidden Site" instead of "Hidden Side"? Quote
dx0520 Posted February 16, 2019 Posted February 16, 2019 2 minutes ago, Frank Brickowski said: Question to all native English speakers: Wouldn't it have been more fitting/intuitive to call the theme "Hidden Site" instead of "Hidden Side"? Hidden Site implies a single location, a single thing, or in LEGO sense a single set. Hidden Side sounds more like an alternate layer of reality, which seems more fitting, and can apply to a theme of sets. 7 Quote
DadsAFOL Posted February 16, 2019 Posted February 16, 2019 I like the concept for this theme, but i'm not digging the sticker explosion. Holy crap that's a lot of stickers. From an AR design perspective, wouldn't have been better to have more blank surfaces that you could sticker virtually in the app to allow for changes? Quote
Darth_Raichu Posted February 16, 2019 Posted February 16, 2019 18 minutes ago, DadsAFOL said: I like the concept for this theme, but i'm not digging the sticker explosion. Holy crap that's a lot of stickers. From an AR design perspective, wouldn't have been better to have more blank surfaces that you could sticker virtually in the app to allow for changes? Based on the demo, the stickers seem to be part of the interaction. Most likely not all of the stickers, but a good bunch seems to be scannable. LEGO already included sticker scanning in Nexo Knights sets and app games. So this is just the next use of that tech 1 Quote
Darth_Raichu Posted February 16, 2019 Posted February 16, 2019 On 2/16/2019 at 7:57 AM, Val-E said: Here we go. I like the train and the school bus. The school bus looks like a modern high tech Mystery Machine 1 Quote
Alpinemaps Posted February 16, 2019 Posted February 16, 2019 I like the train and the school bus. The school bus looks like a modern high tech Mystery Machine I agree. The bus is my favorite in the line. To me, that fits best in a Halloween theme, like a burnt out husk. 2 Quote
Quacs Posted February 16, 2019 Posted February 16, 2019 2 minutes ago, Alpinemaps said: I agree. The bus is my favorite in the line. To me, that fits best in a Halloween theme, like a burnt out husk. More models for my Halloween Village this year... 1 Quote
exracer327 Posted February 16, 2019 Posted February 16, 2019 On 2/14/2019 at 6:28 PM, BricksBrotha said: Is anyone else bothered by the missing 2x1 pillar? OCD kicking in? 1 Quote
BricksBrotha Posted February 19, 2019 Posted February 19, 2019 On 2/16/2019 at 12:16 PM, exracer327 said: OCD kicking in? From another site... 1 Quote
TheOrcKing Posted February 19, 2019 Posted February 19, 2019 This concept is more or less turning a physical LEGO build into a virtual hidden object game while maintaining interactivity through both fronts. Neat. At the very least, the sets look fun on their own with perhaps a pinch of Scooby-Doo silliness. 1 Quote
fuzzy_bricks Posted May 8, 2019 Posted May 8, 2019 The Brick Fan has some box art up. https://www.thebrickfan.com/lego-hidden-side-official-set-images/ Quite a departure from Lego's regular fare. 3 Quote
richiej1979 Posted May 10, 2019 Posted May 10, 2019 That boat is going to pair VERY nicely with Old Fishing Store. Quote
Brystheguy Posted July 30, 2019 Posted July 30, 2019 I'm looking forward to seeing this set in person! Quote
Popular Post hockeyweasel Posted July 30, 2019 Popular Post Posted July 30, 2019 20 hours ago, MusiKyle said: At Target today They're there. You just need the Target app to see them. 4 6 Quote
isawred Posted July 31, 2019 Posted July 31, 2019 I found the shrimp shack out early at WM, should have picked it up.... Quote
The Leveller Posted July 31, 2019 Posted July 31, 2019 A guy on a FB forum combined the Wrecked Shrimp boat 70419 with the Old Fishing Store 21310. They look great together! 7 Quote
Mark Twain Posted August 2, 2019 Posted August 2, 2019 Peak LEGO saturation, Apple is selling Hidden Side sets, with stock online and possibly in Apple stores.Sent from my iPhone using Brickpicker Forum Quote
Foreman Porgy Posted August 2, 2019 Posted August 2, 2019 1 hour ago, Mark Twain said: Peak LEGO saturation, Apple is selling Hidden Side sets, with stock online and possibly in Apple stores. Sent from my iPhone using Brickpicker Forum They announced their AR with LEGO back at their 2018 WWDC conference Quote
CosmicSpeed Posted August 2, 2019 Posted August 2, 2019 1 hour ago, Mark Twain said: Peak LEGO saturation, Apple is selling Hidden Side sets, with stock online and possibly in Apple stores. Sent from my iPhone using Brickpicker Forum also add: seeing Disney Minifigures at Gamestop. Quote
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