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Daily LEGO Deals - UK


Jeff Mack

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Updated Deals > 10% @ Amazon.co.uk (44 Deals @ Jun 21 6:15 AM) Last 48hrs

Architecture
LEGO 21034 Architecture London Skyline Model Building Set, Londo... £34.99 [22% off] Dropped 10% on Jun 15 12:06 AM
LEGO 21051 Architecture Tokyo Model Skyline Collection, Collecti... £44.99 [18% off] Dropped 4% on Jun 18 12:09 AM
LEGO 21046 Architecture Empire State Building New York Landmark ... £74.99 [17% off] Dropped 8% on Jun 15 6:16 PM
LEGO 21052 Architecture Dubai Model, Skyline Collection, Collect... £46.72 [15% off] Dropped 3% on Jun 21 6:10 AM
LEGO 21028 Architecture New York City Model Building Set, Skylin... £38.22 [15% off] Dropped 4% on Jun 21 6:07 AM

City
LEGO 60215 City Fire Fire Station Garage Building Set with Truck... £40.99 [32% off] Dropped 2% on Jun 15 12:09 AM
LEGO City 60246 Police Station Building Set with 2 Truck Toys, L... £61.98 [31% off] Dropped 5% on Jun 11 6:13 PM
LEGO City rails (60205), children's toys £11.47 [28% off] Dropped 28% on Jun 15 12:02 PM
LEGO 60197 City Trains Passenger Train Set, Battery Powered Engi... £94.97 [28% off] Dropped 10% on Jun 21 12:16 AM
LEGO City 60244 Police Helicopter Transport with ATV Quad Bike, ... £29.99 [25% off] Dropped 6% on Jun 9 12:05 AM
LEGO 60139 City Police Mobile Command Center Set, Truck Toy with... £29.99 [25% off] Dropped 12% on Jun 8 6:04 PM
LEGO City 60245 Police Monster Truck Heist Building Set with Van... £34.99 [22% off] Dropped 19% on Jun 18 6:07 PM
LEGO 60254 City Great Vehicles Race Boat Transporter Truck Toy w... £21.98 [12% off] Dropped 4% on Jun 20 6:02 AM
LEGO City 60248 Fire Helicopter Response with ATV Quad Bike £15.75 [12% off] Dropped 12% on Jun 15 12:26 PM

Creator
LEGO 31058 Creator Mighty Dinosaurs Toy, 3 in 1 Model, Tricerato... £9.00 [31% off] Dropped 25% on Jun 11 12:30 PM
LEGO 31104 Creator 3-in-1 Monster Burger Truck Toy, Off Roader, ... £34.98 [22% off] Dropped 8% on Jun 11 6:06 PM
LEGO 31091 Creator 3in1 Shuttle Transporter Spaceship, Helicopte... £19.99 [20% off] Dropped 20% on Jun 17 6:29 PM
LEGO 31105 Creator 3-in-1 Townhouse Toy Store, Cake Shop, Floris... £32.99 [18% off] Dropped 6% on Jun 9 12:06 AM

Disney
LEGO 10899 DUPLO Disney Frozen Ice Castle Princess Elsa and Anna... £34.99 [22% off] Dropped 10% on Jun 8 6:07 PM
LEGO 43177 Disney Princess Belle's Storybook Adventures Castle S... £14.99 [17% off] Dropped 17% on Jun 18 12:25 AM

LEGO Harry Potter
LEGO 75947 Harry Potter Hagrid’s Hut: Buckbeak’s Rescue Playset ... £37.00 [26% off] Dropped 12% on Jun 13 6:08 AM

LEGO Marvel Super Heroes
LEGO 76146 Super Heroes Marvel Spider-Man Mech Playset for Kids ... £7.00 [22% off] Dropped 18% on Jun 8 12:30 PM

LEGO Speed Champions
LEGO 76898 Speed Champions Formula E Panasonic Jaguar Racing Gen... £25.25 [28% off] Dropped 20% on Jun 14 12:04 PM

LEGO Super Mario
LEGO Super Mario Super Long Track Bundle with 71360 Starter Cour... £176.96 [33% off] Dropped 4% on Jun 11 6:20 PM
LEGO 71360 Super Mario Adventures Starter Course Interactive Toy... £33.98 [32% off] Dropped 10% on Jun 11 12:07 PM
LEGO Super Mario Long Track Bundle with 71360 Starter Course and... £116.96 [29% off] Dropped 6% on Jun 11 6:18 PM

LEGO Trolls
LEGO 41252 Trolls World Tour Poppy’s Hot Air Balloon Adventure P... £25.99 [13% off] Dropped 7% on Jun 8 6:05 PM
LEGO 41255 Trolls World Tour Pop Village Celebration Treehouse B... £39.99 [11% off] Dropped 7% on Jun 9 12:10 AM

Minecraft
Minecraft 21163 Lego Redstone Battle Building Set with Golem and... £39.99 [11% off] Dropped 9% on Jun 12 6:09 PM

Ninjago
LEGO 71705 NINJAGO Legacy Destiny's Bounty Playset, Battle Ship ... £81.98 [34% off] Dropped 6% on Jun 11 6:16 PM
LEGO 71718 NINJAGO Wu's Battle Dragon Toy with Master Wu & Gleck... £12.99 [28% off] Dropped 28% on Jun 11 6:18 AM
LEGO 71709 NINJAGO Jay and Lloyd's Velocity Racers with Plane an... £20.00 [20% off] Dropped 5% on Jun 20 6:02 AM
LEGO 71711 Ninjago Jay's Cyber Dragon Mech Building Set, with Ja... £36.98 [18% off] Dropped 8% on Jun 17 12:08 AM

Star Wars
LEGO 75267 Star Wars Mandalorian Battle Pack Set with 4 Minifigu... £9.99 [23% off] Dropped 4% on Jun 9 12:33 AM
LEGO 75266 Star Wars Sith Troopers Battle Pack Playset with Batt... £9.99 [23% off] Dropped 23% on Jun 9 12:25 AM
LEGO 75256 Star Wars Kylo Ren’s Shuttle Starship Construction Se... £81.98 [18% off] Dropped 18% on Jun 16 12:17 AM
LEGO 75255 Star Wars Yoda Construction Set, Collectable Model wi... £74.98 [17% off] Dropped 11% on Jun 16 6:15 AM
LEGO 75288 Star Wars AT-AT Walker Toy 40th Anniversary Set £116.98 [16% off] Dropped 4% on Jun 15 6:19 PM
LEGO 75276 Star Wars Stormtrooper Helmet Display Building Set, A... £46.74 [15% off] Dropped 5% on Jun 21 6:10 AM
LEGO 75249 Star Wars Resistance Y-Wing Starfighter Battle Starsh... £53.98 [10% off] Dropped 10% on Jun 16 12:12 PM

Super Heroes
LEGO 76166 Super Heroes Marvel Avengers Tower Battle Set with Ir... £67.99 [15% off] Dropped 3% on Jun 21 6:14 AM

Technic
LEGO 42109 Technic CONTROL+ App-Controlled Top Gear Rally Car RC... £81.98 [34% off] Dropped 8% on Jun 12 12:16 AM
LEGO 42114 Technic 6x6 Volvo Articulated Hauler Truck Toy RC Car... £155.89 [32% off] Dropped 1% on Jun 17 12:19 PM
LEGO 42108 Technic Mobile Crane Truck Toy, Construction Vehicles... £63.99 [29% off] Dropped 2% on Jun 17 12:13 PM

To See the FULL Updated List of Amazon UK Deals, Please Click Here!!

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  • 5 years later...

Speaking for Spain, most shops apply Lego RRP, which is usually 10% higher here than for Germany. Some bigger shops have a  permanent 10% markdown and others , like TRU and posh department stores usually mark items up another 10-20 euros. Value added tax at 21% is included in RRP. Amazon Spain typically sell for slightly below RRP - unless they are price matching another shop´s promo.

There doesn´t seem to be any difference between themes - that usually happens when special offers are applied to discount unpopular themes or items.

With the current state of the market, the only real discounts come when shops make blanket offers across their whole toy range.

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8 hours ago, Breeder said:

I was just wondering what the markup was on Lego? Does it vary geographically and how does the UK / Europe compare to the US and the rest of the world? Does the markup vary between themes?

In The Netherlands the toy shops basically follow the Dutch LEGO Shop at Home RRP-prices, which are often significantly higher than the German LEGO Shop at Home RRP-prices. And because there is no official Lego Store in The Netherlands, it's not easy to get exclusives through any other way than through the LEGO Shop at Home website. 

But when I compare UK LEGO Shop at Home prices to Dutch LEGO Shop at Home prices, and convert GBP to EUR, I think it's even worse in the UK. This example is telling:

ShopatHome prijzen vergeleken.png

These are LEGO Shop at Home prices for 10246 Detective's Office. The Netherlands has the same price as Belgium, which is €10 above the German RRP. But the UK is even more expensive!

 

Edited by Haay
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2 minutes ago, Haay said:

In The Netherlands the toy shops basically follow the Dutch LEGO Shop at Home RRP-prices, which are often significantly higher than the German LEGO Shop at Home RRP-prices. And because there is no official Lego Store in The Netherlands, it's not easy to get exclusives through any other way than through the LEGO Shop at Home website. 

But when I compare UK LEGO Shop at Home prices to Dutch LEGO Shop at Home prices, and convert GBP to EUR, I think it's even worse in the UK.

 

Reading this, I think I could be happy with my situation - although there is no lego store / LEGO Shop at Home here in Slovakia, I live a hour from Vienna, Austria, where are 2 lego stores with German prices + some Slovak people are living in Austria, so can use their address for delivery. Still good situation comparing with other European countries with higher lego RRP-prices (Netherlands, UK, Spain), not to mention horrible situation in whole Asia without lego stores, LEGO Shop at Home and horrible high prices...

TLG has very strange selling policy - it extremly supports the US market (better prices, longer production times, more discounts), although Lego is an European company, then moderate prices in Europe, but again with different prices between countries, and the last area is Asia with horrible prices (some are double than in USA) and horrible market cover (no stores, LEGO Shop at Home, etc), although it is very big market. Another story is an impotence to spread LEGO Shop at Home to more countries, although it cannot take big costs (for example, all countries around Slovakia are involved, and they could just copy the Austrian page with its prices + arrange a contract with postal courier service). Just cannot understand...

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8 hours ago, Breeder said:

I was just wondering what the markup was on Lego? Does it vary geographically and how does the UK / Europe compare to the US and the rest of the world? Does the markup vary between themes?

I'd guess there is at least a 35-40% margin on most sets in the UK given that shops seem happy to discount up to 33% but only really drop below that when they really need to absolutely clear inventory. 

Edited by Fenix_2k1
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38 minutes ago, Fenix_2k1 said:

I'd guess there is at least a 35-40% margin on most sets in the UK given that shops seem happy to discount up to 33% but only really drop below that when they really need to absolutely clear inventory. 

I guessed it was around that range as well. I was wondering if its higher for different themes or the same across the board.

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I think 37% discount on RRP before VAT, or so is the standard for wholesalers but there are occasional cases where it can be more (amazon, supermarkets), or less. Probaly why TRU mark up more is they want to get at least 50% on everything to cover their costs (free shipping, returns policy, cashback points). Later, VAT paid to Lego and received from the final customer have to be balanced out.

 

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3 hours ago, Haay said:

In The Netherlands the toy shops basically follow the Dutch LEGO Shop at Home RRP-prices, which are often significantly higher than the German LEGO Shop at Home RRP-prices.

This. The situation is similar in Belgium. I'm always amazed at the incredible discounts in other countries. Although toysrus.nl had 20% of not long ago, most major toy stores always sell at RRP (or higher!) and have very little discounts. Good example is UCS tie fighter currently selling for 229,99€ at Fun. I don't know of any toy store that has a payback/loyalty system either.

I don't want to complain too much but it's just a fact. Then again it's easy enough buying Lego online from amazon or toysrus :)

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55 minutes ago, c_rpg said:

This. The situation is similar in Belgium. I'm always amazed at the incredible discounts in other countries. Although toysrus.nl had 20% of not long ago, most major toy stores always sell at RRP (or higher!) and have very little discounts. Good example is UCS tie fighter currently selling for 229,99€ at Fun. I don't know of any toy store that has a payback/loyalty system either.

I don't want to complain too much but it's just a fact. Then again it's easy enough buying Lego online from amazon or toysrus :)

Exactly. Dutch toy stores don't do loyalty or payback systems either. At least toysrus.nl, which is basically a Dutch localisation website of the German based TRU, often follows the German Lego prices, though without offering the exact same selection. For example the UCS Tie Fighter costs €229,99 in The Netherlands and €199,99 in Germany. When TRU-NL offered it for the German €199,99 price and then offered a 20% discount on it, it was basically a 30% discount compared to Dutch RRP. ;) 

Edited by Haay
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7 minutes ago, Haay said:

Exactly. Dutch toy stores don't do loyalty or payback systems either. At least toysrus.nl, which is basically a Dutch localisation website of the German based TRU, often follows the German Lego prices, though without offering the exact same selection. For example the UCS Tie Fighter costs €229,99 in The Netherlands and €199,99 in Germany. When TRU-NL offered it for the German €199,99 price and then offered a 20% discount on it, it was basically a 30% discount compared to Dutch RRP. ;) 

Then again, Germany is but a 1-2hr drive away from most locations in .nl and .be, so getting to a German toy store or LEGO Shop@Home location is not impossible if you really want a specific set. Plus you can often combine it with a sight-seeing trip for the family. There seems to be a LEGO Store in Belgium too (Wijnegem, just across the border from .nl). Closest German LEGO Store is in Oberhausen, just a 30min drive past the border.

Do have to say that I always considered driving for more than 1hr to get anywhere a long drive when I lived in Holland, but now that I'm in the roomier USA (and Canada before that) I have no issues with driving 3hrs to get somewhere (and back the same day).

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20 minutes ago, Phil B said:

Then again, Germany is but a 1-2hr drive away from most locations in .nl and .be, so getting to a German toy store or LEGO Shop@Home location is not impossible if you really want a specific set. Plus you can often combine it with a sight-seeing trip for the family. There seems to be a LEGO Store in Belgium too (Wijnegem, just across the border from .nl). Closest German LEGO Store is in Oberhausen, just a 30min drive past the border.

Do have to say that I always considered driving for more than 1hr to get anywhere a long drive when I lived in Holland, but now that I'm in the roomier USA (and Canada before that) I have no issues with driving 3hrs to get somewhere (and back the same day).

That's exactly what I'm planning to do early May. Take my wife and kids for a day of shopping in Oberhausen, and buy some Lego sets which cost a lot more in The Netherlands while we're there anyway. :)  It's slightly less than 2 hours drive from my place. Not something I'd want to do regularly, but once a year might be doable. ;) 

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1 minute ago, Derricku said:

Going to Amsterdam in June -- what's a good place to get a good deal on Lego. Things i can't find in the states.

 

In Amsterdam, nothing much. You've got a nice little shop in Delft, called A-tembo (www.a-tembo.nl). In Amsterdam the only thing remotely worth writing home about is Intertoys flagship store on Damrak, 3 minutes from Central Station, all else is pretty much bland...

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I received 3 orders from Toys R Us which I purchased on eBay with the 20% flash discount. 2 of the 3 boxes arrived in very poor condition. The worst I've received - both had creases and each had a hole in them. They were delivered in separate boxes by DPD. I do not believe that this happened in transit as they were well packaged and the shipping boxes were perfect. I believe they left the warehouse in this condition.

I was wondering if anyone had similar experiences of deliveries from TRU in the UK?

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They're not great. I ordered a SOH recently and one side was squashed. However can't fault customer service. They offered to do a swap and gave me £15 coupon as compensation on top of the £20 coupons offer that is currently running. This on top of £50 off the MRRP that they were running at the time alongside PC, FM and TB (which I also bought) meant a buy in was £170 for hopefully a minty set when it arrives. This was bought direct from them. One would assume eBay channel would be no different.

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I received 3 orders from Toys R Us which I purchased on eBay with the 20% flash discount. 2 of the 3 boxes arrived in very poor condition. The worst I've received - both had creases and each had a hole in them. They were delivered in separate boxes by DPD. I do not believe that this happened in transit as they were well packaged and the shipping boxes were perfect. I believe they left the warehouse in this condition.

I was wondering if anyone had similar experiences of deliveries from TRU in the UK?

I've found that a lot of TRU stock is in very poor condition, even in store!! I purchased a TB the other week during their sale, they had 2 left, one box had a huge hole in it, the other dented on the side. I also got a PC with a creased box. If it wasn't for the sale and promo cards I would have left them both there!!

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Mine were The Simpsons House and Tower Bridge as well. I called my local store and they were excellent - went to check and found one that was pristine and put it aside for me. Swapped it no problem. Waiting for Customer Services to get back to me as my local stores are OOS of TB. Hope I get a voucher or something as I had a wasted journey.

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11 hours ago, Derricku said:

Going to Amsterdam in June -- what's a good place to get a good deal on Lego. Things i can't find in the states.

Sorry, but you won't find good deals on Lego in Amsterdam, or even in the entire Netherlands, compared to what you're used to in the States. There are no sets still available here that are already sold out in the US. 

Enjoy Amsterdam. Enjoy The Netherlands. But don't hope to find any good Lego deals. *grin*

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Sorry, but you won't find good deals on Lego in Amsterdam, or even in the entire Netherlands, compared to what you're used to in the States. There are no sets still available here that are already sold out in the US. 

Enjoy Amsterdam. Enjoy The Netherlands. But don't hope to find any good Lego deals. *grin*

He needs to look for those Lego cookies in Amsterdam...

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Bizarrely my large exclusive orders from TRU have turned up well packed and in pristine condition.  Although I have experienced the poor quality of boxes when doing click and collect.  My pc's were perfect but the Discounted SOH was a choice of either 2 boxes with holes in or one with light creasing and one popped seal. Given the £207 plus 20 quid of gift cards I chose the popped seal one but at full price I can't imagine anyone wanting to buy one of those in store SOH's. I don't understand how they can get so badly damaged in store. Surely they realise people expect a £250 product to be in vgc when they buy it. 

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