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Lego no longer most powerful brand


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Maybe I missed this when it came out but it seems that Lego has fallen to 2nd place in the brand value rannking of 2016. Alleged price fixing and the veto against the Chinese artist are perhaps reasons for the decline whereas it´s clear that TFA has been good for DIsney. The beginning of the Lego backlash???

http://www.bloomberg.com/news/articles/2016-02-01/star-wars-success-propels-disney-to-world-s-most-powerful-brand?_sm_au_=iMVwHJ1rRrD4JqMQ

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