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75159 - UCS: Death Star (2016)


No More Monkeys

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  • 2 weeks later...
3 minutes ago, Ed Mack said:

This is true.  Now, the best thing for all of us would be LEGO losing that license.

Possibly, but it won't be happening any time soon - What do they have left on their agreement, 6 or 7 years?

Edited by KShine
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6 minutes ago, redcell said:

Sure, but it's a big jump from that to the notion that without SW, Lego would crater.

 

It was only meant as a reminder to the power of Star Wars, and the influence that it has. Crater or not, the impact SW has on a brand should never be disregarded.

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Trying to say this is nbd because Star Wars is an old property seems a bit naive. Look at the bigger picture. LEGO has shown they have no reluctance to rerelease an exact set that retired 9 months prior. That means anything in your inventory could be rereleased at anytime. Of course this won't happen with every set, just the good ones that people WOULD BE willing to pay a premium for if the set weren't otherwise available.

Some are too entrenched to see the big issue though.
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Hahha.. Yeah, just wait and watch.  I'm sure they already have the marketing team working overtime, while they come up with catch names for sets like "City Hall", "Green Market" and "Spooky House" that they'll release next year...  Meanwhile their designer staff was laid off.
 

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