I was looking through the reviews for 10249 and saw a LEGO rep actually responded to one of the many negative comments regarding the reissue of the Toy Shop.  The reviewer, like many, was disappointed at LEGO for not being creative enough to release a new set for their Christmas village.  Here is the response:

Response from LEGO:By Jordan - Core Product Specialist, Consumer Services, October 1, 2015

It is obvious from your review and those that came before you that the Winter Village collection has a very passionate fan base. It was definitely not the intention of the designers to disappoint our loyal builders who have been with us since the beginning. 

After many tough conversations it was decided that we wanted to give all of our builders an opportunity to purchase the amazing Winter Toy Shop. While some builders were lucky enough the get this set in 2009 we have found that most families did not realize that this would become an annual tradition and missed this amazing set. With our designers having so many creative ideas for new and amazing Winter Village sets it was difficult to hold the reigns and re-release this set but it is in the interest of many of our younger builders and their families to make this happen.

To our loyal Winter Village builders, like yourself, we hear you and understand how frustrating this experience has been. It is through situations like this that we learn more about our builders and their expectations.

 

X wings are a law unto themselves and their buyers have clearly lost all logic and common sense. Who in their right mind would pay the same for a 9493 as a 10240??? The same people that complain their hotel room is too big?

 

Fans of Jek Porkins

Who in their right mind would pay the same for a 9493 as a 10240???

Fans of Jek Porkins

JEEEEEEEEK PORKINNNNNNSSSSSS!!!!!!

JEEEEEEEEK PORKINNNNNNSSSSSS!!!!!!

Why oh why must we associate Jek with food?  We never saw him eat in the movie.  For all we know Jek Porkins meant "the thinnest one" in his dead alien language.   

I did not say I hate the picture btw

 

What's interesting about this whole conversation, are some of you guys thinking Lego has to cater specifically to you and only you.  As if Legos only motivation to making sets is to focus on secondary market prices.  Sure they are paying attention, but they don't care if they hurt some of your profits.I agree with this sentiment.  Look, in virtual currency, my Lego collection is over $11,000.  I've spent around $10,000. (I have opened and displayed almost 95% of my collection.)

Do I have $1,000+ in profit? Nope.  Technically because I haven't sold anything, I'm in the hole $10k.  For those that think their set is worth so much, until you sell it, you are in the red.

Go the other way though, UCS MF is worth 5K now, you think in a couple of years it'll hit 8K, but in 2 years Lego releases a new one, and BAM UCS MF is only worth 1K.  You technically didn't lose $3500 profit.  You earned $500 profit.  This is why I don't understand people that hold onto things forever.  It's all a risk.

Although, I'm totally enjoying some of the freak outs about all this end-of-the-world talk about Lego investing.  It's a toy people.

I guess it depends on the amount of money in that toy, based on risk. Unrealized gains are still gains, just reflected in a hard commodity.