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71012 - Minifigures - Disney: Series 1


exciter1

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Merlin has been experimenting with prices.  LL did $5. DC did 4.50 after the first wave.   Series 16 DC went back to 4.  The seasonals they have done at 12.99 occasionally in the past.  The roses are also higher at LL then discovery.  Discovery is still staying at regular retail for now storewide other than disney figs.   Parks were going towards the 10 markup on all products.  Had recently heard they wanted to raise the castle as well but did not at this time.   Basically the stuff that was flying they were focusing on milking the most. 

Did hear disney was pushing for 5 on the figs as well so lego probably jumped aboard if they see those selling at 5 quickly why not.   Especially if more licensed ones keep coming out.

 

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