Lego shop language explained

Val-E · 2015-06-24T18:59:28.000Z

Was thinking today about the actual meaning of some of the language Lego uses to market its products and started to come up with a list. If anyone has any more examples or explanations, it would be great to share them! LIMITED EDITION (We will produce as many of these as we can until people stop buying them and to screw with resellers´ brains) RETIRING SOON (We have far too many unsold units out back due to pesky resellers inflating our initial sales estimates. Come on guys, buy them now so we don´t have to discount them) EXTRA VIP POINTS ON THIS ITEM (I thought we told you it was retiring soon. Are you dumb? Come on now, buy a few and don´t make us have to discount it). SALES AND DEALS (Ok, you made us do it. Take 50% off all sold out items and 10% off Chima. There, now don´t keep complaining that Lego is expensive - it´s not Megablocks. Are you a reseller or something?) VIP REWARD POINTS (Like any addictive substance, this will make you keep coming back for more and more from us. And as with drugs, when you pass away, there will still be some left in the system) EXCLUSIVE (These products have a high PPC count and are usually not available outside the Lego web for the first 3 or 4 months since release. After that, anyone except the riff raff at Amazon can sell them) ARCHITECTURE (These products have an even higher PPC count and are so expensive that we actually need the riff raff at Amazon to sell them. Mainly bought by adults who live in mansions and employ domestic servants to open the box and sort the parts for them) CLASSIC (Our designers have better things to do than dream up new sets all day. Here, take these random bricks and make your own stuff). IDEAS (When you get good at CLASSIC, send us your best models and we will put them in a shiny box and sell them to greedy resellers for you. (See LIMITED EDITION) RETIRED PRODUCT (You won´t ever be able to buy this from us again - unless it is a XMAS set or we decide to unretire it). SOLD OUT (Resellers, we are mocking you! Is it retired or just out of stock? You will be making long car journeys and spending hours on the net trying to make your number - enjoy your weekend!) TEMPORARILY OUT OF STOCK (This item has become more popular than we estimated or those pesky resellers have been at it again. We will probably make more in a few weeks time so be patient and buy Chima in the meantime) CALL TO CHECK FOR AVAILABILITY (Laszlo from the warehouse says there are none left down there but the computer says we have a couple of boxes more. I think they are in the boss´s office but he is in there with the secretary so we have to wait a while till they go out for lunch to check)