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LEGO 'Exclusives'

Ryount · 2015-04-30T12:27:55.000Z

Hello, Can someone explain to me what is truly meant by a LEGO 'exclusive'? If I'm on LEGO online and I do a search on the Exclusive category, I see many sets that are also sold at Amazon, Target, etc. Why are these sets called LEGO exclusives when other retailers sell them? Thanks

RY Ryount·11yQ&A

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