Google Preps Shopping Site to Challenge Amazon with a new "buy now" button

[legopocalypse]

Google is looking to cash in with a new "buy now" button that will challenge Amazon's "one click ordering" feature.

 

http://www.wsj.com/video/google-preps-shopping-site-to-challenge-amazon/93250872-9A36-44C5-BC59-98849EBC0E19.html

[ISO8T0]

Interesting.

For Google to take total control of your shopping experience as a market "rep" sounds like a good idea, but those retail companies would lose site traffic to their sites.

 

For us however, this could prove to be a good thing b/c Google could potentially hunt down the best deal for us. Similar to how the Shopping site is set up now, but with quick "one click ordering" added to it.

Edited December 18, 2014 by pstebbing

[mscheaf]

Hasn't Amazon sued anyone and everyone that tried to do that? This could be fun.