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10221 - UCS: Super Star Destroyer


Jeff Mack

SSD  

395 members have voted

  1. 1. How many sealed SSD's do you have

    • 1
      108
    • 2
      63
    • 3
      26
    • 4-5
      33
    • 6-10
      26
    • more than 10
      18
    • I'm Emazers and I built a replica SSD out of sealed SSDs.
      16


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Makes sense to me, and that's the honest thing to do as a seller.  But in all seriousness, take a look at the 10221 reviews on Amazon and Lego.  People really do buy this set for and build it with their young children.  Even at the current $650 price, I'd venture that at least half the buyers are parents buying (essentially) for their children.  As these parents increasingly come across the new SD in stores and online for $130, many (most?) will choose the smaller set, which in addition to being cheaper is also a much better deal (true even when the SSD was "only" $400) by any metric save "but I have to have a SSD!"

As someone that is going to try and sell a couple of these down the road, I don't care why someone buys this.  It's not my job to educate them on their purchase or what is or is not a "good" deal.  I don't care if it's for their kids, themselves, of if they want to light it on fire.

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If I have a customer asking about this, I would ask them why they want it.

If they said that their child wants it, I would try to down sell them to the smaller set

Everytime I hear someone wanting the UCS falcon it's because it's the one on websites, the news, the books and it's big.

I've told many a people that it's not a toy, it's a display model, kids can't carry it around and it's price is too high to be treated as anything but a collectible.

Id rather sell a well informed 7965 than try to sell a big falcon.

You always upsell, never down sell someone. Jeez
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As someone that is going to try and sell a couple of these down the road, I don't care why someone buys this.  It's not my job to educate them on their purchase or what is or is not a "good" deal.  I don't care if it's for their kids, themselves, of if they want to light it on fire.

post of the week  :clapping:  :clapping:  :clapping:

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If we're taking about life insurance then yes asking questions to understand a need works. Lego doesn't matter as it's not need based. It's a want. If someone is buying a large expensive set, they want it. I'm going them a dis-service if I talk them out of it ????

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A down sell is an upsell for me

I have 0.2% chance at selling a UCS falcon to these customers where I have a 65% chance at selling a 7965 set by simply caring enough to ask.

But that's why customers come back, I'm not out to milk them

Exactly.  Is it "your fault" if a customer buys a SSD from you, then gets home, puts it together, and realizes that the only part their kids can play with is the bridge section?  Of course not.  But in the long run, you want your customers to associate buying from you with purchases that make them and their families happy.

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If we're taking about life insurance then yes asking questions to understand a need works. Lego doesn't matter as it's not need based. It's a want. If someone is buying a large expensive set, they want it. I'm going them a dis-service if I talk them out of it ????

Maybe.  If they "want" the SSD because they're under the impression their kids can play with it, then you're absolutely doing them a service by talking them out of it and into something else.  Educating someone with facts is always doing them a service.  It may in the short run cut into your profits, but it is absolutely the right thing to do.

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I don't know many people spending $400+ for a toy so I don't have to worry about this

That's a good one. Now tell that to your nearest Ferrari dealer. "I don't know anyone who spends $300,000 on a car so your dealership should be out of business soon."

Sent from my iPhone using Brickpicker

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That's a good one. Now tell that to your nearest Ferrari dealer. "I don't know anyone who spends $300,000 on a car so your dealership should be out of business soon."

Sent from my iPhone using Brickpicker

My fault, I meant buying a $400 toy for their kid to play with....I know people will pay big money as I just sold my 10175 for $550
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Anyone elses 10221 ship from Amazon today :)

 

I cannot believe the amount of people who dislike this set. It surely is an easy winner. I mean it's already winning :o

No disputing that.  The question is only how much more or less it will win from here.  I truly don't understand the appeal of it (not as an investment, but as a display piece), and for me a case like this is always interesting.  In other words, I ask myself "what attracts people to this set?" and the more useful question, "how can I extrapolate that answer to a future set"?  I think it's a useful discussion to have, for all involved.  I've already gone back to Episode V (I own the original trilogy on DVD, as I assume is the case with anyone who would even consider plunking down $400 on an investment SSD), and checked out the Exeuctor's entrance scene.  It's majestic, yes, but very short.  It probably gets 1/100 of the screen time as, for example, AT-AT's, Snowspeeders, the MF, X-Wing, etc., not to mention the plain ol' SD's.  And its demise in Episode VI was just so... lame.  The SSD wasn't built with some sort of secondary bridge, or just really basic anti-collision software to keep it from crashing into the Death Star?  Seriously?  I would have thought the Empire learned its lesson about such vulnerabilities from the exposed shield generators on the SD...

 

Anyway, the most awe-inspiring depiction of the SSD remains getting to play with it as a unique "unit" in the Star Wars Battlegrounds game.  You can probably download a legit copy of that from Amazon, etc. for around $10 these days.  If you play as the Empire, you will ultimately get the Executor, a single ship that fills 1/3 of the map in space battles, spawns a couple dozen waves of TIE's, and generally kicks rebel posterior.  Also, the in-game Executor is essentially immune to A-Wings...

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That's a good one. Now tell that to your nearest Ferrari dealer. "I don't know anyone who spends $300,000 on a car so your dealership should be out of business soon."

Sent from my iPhone using Brickpicker

Remember the housing bubble in 2006?  How many hundreds of thousands of families have spent the last 8 years wishing they had asked the question "Who would spend $500,000 to buy this 1000 square foot single-story ranch on 1/4 acre of southwestern desert an hour's commute away from everything?"  What most people do in most markets is assume that what is and has been will always be.  But it's always a good idea to ask yourself, "why should that be the case?"

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Anyone elses 10221 ship from Amazon today :)

 

I cannot believe the amount of people who dislike this set. It surely is an easy winner. I mean it's already winning :o

 

Yup, I had 2 go into "preparing for shipment" status today.  Order placed on 6/15.  Of course, I'm going to be out of town for the 4th, so hopefully these don't show up until Monday.

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Due to the excitement about the pending retirement of the 10221, I decided that I had to build one. Luckily I had a damaged outer box (destroyed actually) SSD that I got from Amazon Warehouse Deals for about $275. Taking a page from jaisonline's book (although not nearly as detailed), I decided it would be nice to try and document the process as we go along. I apologize in advance for the pictures, my cell phone is currently my camera...

 

First off, as many know, the box for this thing is huge and it weighs nearly 20 lbs. Inside the large outer box there are three numbered boxes and one manual box.

 

BOX 1:

 

Box 1 has 2 unnumbered bags, six bag 1's, and six bag 2's: 14 total bags.

 

The bag 1's have the five minifigures in them. Admiral Piett, Darth Vader, Dengar, IG88, and Bossk. I am a big fan of the bounty hunter books, so I really like this selection.

 

The remainder of the contents' of the bag 1's (and some misc items from the unnumbered bags) ends up looking like this when completed.

 
It is very large, but it is fragile right now. Had to keep it put away or my 18mo old would remove pieces for me.

 

The 2 bags add a lot of support and strength to the model. I would consider bag 2 the skeletal system of the 10221.

 
Box 2 coming soon...
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Box 2

 
Box 2 has five bag 3's and three bag 4's for 8 total numbered bags

 

Bag 3's contents add a ton of texture to the top and rear of the model.

 

Bag 4's contents include the cover for the bridge scene, the stands, and the nameplate.

 

Box 3 will take a bit longer to update, hopefully I will get it completed before the Holiday weekend..

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And its demise in Episode VI was just so... lame.  The SSD wasn't built with some sort of secondary bridge, or just really basic anti-collision software to keep it from crashing into the Death Star?  Seriously?  I would have thought the Empire learned its lesson about such vulnerabilities from the exposed shield generators on the SD...

No argument there. IMO, the destruction of the SSD into the Death Star is one of those things that just doesn't work. First, the effects are poor in this scene. Even as a kid, I never believed that this giant ship plowed into the Death Star. It always looked like bad models and some pyrotechnics. For all of the fiddling that Lucas did with the original trilogy you'd think he'd fix this one shot.
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